Nonprofit Fundraising: The 4 Stages Every Donor Moves Through Before Giving (Ep 54)

Podcast: Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits · Matt Stockman

Opublikowano: 2026-06-12

Many nonprofit leaders believe they have a fundraising problem when, in reality, they have a donor journey problem. In this episode, Matt breaks down the four stages every donor moves through before making a first gift and explains why focusing only on donation appeals can cause organizations to lose potential supporters long before they ever reach the giving stage. You'll learn why awareness alone isn't enough, how interest and engagement build trust, and why the first gift is not the finish line but the beginning of a deeper relationship. If you've ever wondered...