Weekly Beverage Alcohol Recap | June 12, 2026

Podcast: Beverage Business Briefing · Carlos DeOliveira

Opublikowano: 2026-06-12

**Key Themes This Week:** - US beverage alcohol market in structural multi-year decline; IWSR projects -18% servings by 2035 - Beer enters summer with negative momentum; Memorial Day disappointing across channels - World Cup represents industry's largest activation bet — Diageo makes history as first spirits sponsor - Wine industry contraction deepens: Treasury Wine Estates slashes portfolio from 76 to