Which Product Goes First? The Strategy That Can Save (or Sink) Your Food Brand

Podcast: Scaling Your Healthy Food Product · Jacinta Kemboi

Opublikowano: 2026-06-12

#73 Some of the most important decisions in your food business journey don't happen on the shelf. They happen before you even get there — in the moments when you decide what to launch, when to launch it, and how to back it once it's out in the world. In this episode, Jacinta Kemboi draws from two powerful real-world experiences: a mentoring session with a food founder navigating multiple products in development, and a post-mortem from inside a food company where two products launched simultaneously — with very different outcomes. One was backed by a full marketing strategy. The other was...