#92 – Marketing, Operations, and Vendor Vetting with Micki Love

Podcast: Sharp Strategies Sweet Success · Tifiny Swedensky

Opublikowano: 2026-06-12

In this episode of Sharp Strategies Sweet Success, I’m joined by Micki Love of CJ Advertising to discuss the connection between marketing, operations, and law firm growth.We discuss the importance of understanding your numbers, the KPIs firms should be tracking, and why growth often stalls when law firms focus on marketing without addressing operational challenges. Micki also shares her perspective on vendor selection, common data blind spots, and how law firm owners can evaluate new marketing opportunities without falling victim to shiny-object syndrome.This episode is full of honest insights, real-world examples, and a few soapbox moments th...