How AI and Data Are Rewriting Event ROI — Rainfocus CMO on the Frontline

Podcast: Event Industry News Podcast · Event Industry News

Opublikowano: 2026-06-11

In this episode James Dickson is joined by Rainfocus CMO Ashleigh Cook to discuss how event data and AI are transforming attendee experiences and providing measurable ROI. She explains data-driven personalisation, real-time analytics, and AI-powered sentiment and recommendation tools that speed decision-making and improve conversions. The episode covers practical topics like data migration, integrating event data with CRM/marketing stacks, pre-population to reduce friction, and using dashboards to track velocity and retention over time. This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event...