How To Turn Your Website's "About" Page into a Client Magnet

Podcast: Financial Advisor Marketing Podcast · James Pollard

Opublikowano: 2026-06-15

I have personally reviewed 1000s of financial advisors' "About" pages over the years, and I am not exaggerating when I say that somewhere between 90 and 95% are just horrible. They are actively repelling their ideal prospects. The reason? Most advisors think their About page is a resume in narrative form. And so, they say the same things: You went to such and such university, you have a CFP, you have 22 years of experience, and you live in Bucks County with your wife, two children, and a golden retriever named Buddy. Let me be c...