How to Find the Perfect Name for Your Book, Framework, or Business with Brand Strategist Rebeca Arbona

Podcast: Speaking Your Brand: Public Speaking Tips and Strategies · Carol Cox

Opublikowano: 2026-06-15

How do you name a book, a framework, or even a business in a way that captures the essence of what you do? After struggling with the title of my book for years, I turned to brand strategist and naming expert Rebeca Arbona for help. What happened next surprised me: in less than an hour, she found the title that had been hiding in plain sight. In this conversation, we pull back the curtain on the art and strategy of naming. Rebeca shares why great names aren't created through random brainstorming, the biggest...