43. Creamy Creation: how cream liqueurs became a standout spirits category

Podcast: The Spirits Business Podcast · The Spirits Business

Opublikowano: 2026-06-15

Liqueurs have long been positioned as a supporting act in the drinks world, but in recent years they've played more of a starring role in cocktails and other serves. One company that knows more than most about the versatility of liqueurs is Creamy Creation, a leading business-to-business (B2B) developer and manufacturer of cream liqueurs. Our podcast host, Melita Kiely, recently caught up with Matthew Benny, chief commercial officer for the Americas at Creamy Creation, to discuss both the category and company in detail. The conversation starts by debunking some common misconceptions about liqueurs before also covering trends shaping...