The Export Playbook: Strategic Demand Creation With Haiying Zhang

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-06-15

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Haiying Zhang, USHBC’s director of global business development. Zhang has spent the last several years helping position U.S. blueberries for growth far beyond our domestic market by building relationships and helping exporters better understand where global demand is expanding. Zhang shares what she’s seeing firsthand in the global market, and where the greatest opportunities for growth lie. “As a result, what you are seeing in these markets is...