What Behavioral Science Can Teach Healthcare About Patient Follow-Through — A Conversation with Sarah Waters, PhD

Opublikowano: 2026-06-17

On this episode of the MGMA Insights Podcast, host and senior editor Daniel Williams sits down with Sarah Waters, PhD, founder of 50 West and a behavioral scientist trained at the London School of Economics. They explore how behavioral science can reshape patient engagement, reduce no-shows, improve medication adherence, and drive meaningful change in clinical outcomes. Sarah shares practical strategies for identifying patient barriers, reframing communication, and designing systems that help both patients and care teams follow through. Key Takeaways: Knowing isn’t enough — design for doing: Patients (and clinicians) often know what they should do, but beha...