The $47M Mistake: How Marketers Control Your Mind Without You Knowing

Podcast: Build Different · Jake Rivera

Opublikowano: 2026-10-24

What if the $47 million Theranos scandal wasn't just about fake blood tests, but about the psychological tricks that convinced smart investors to ignore obvious red flags? In this episode, Jake Rivera breaks down the manipulation tactics hiding in plain sight that control your decisions every single day. Most people think they're immune to psychological manipulation. They're wrong. Every swipe, click, and purchase you make has been carefully engineered by people who understand your brain better than you do. 🎯 What You'll Learn: • Why adding "because" to any request boosts compliance by 60% (even with nonsense reasons) • The restaurant trick that increases wine sales 2...