#98 : Stop Marketing to Everyone: How to Build and Use an Ideal Client Profile

Podcast: The Landscaping Growth Script · Script Marketing

Opublikowano: 2026-06-16

Most landscaping businesses think they know who their ideal client is. But "homeowners in nice neighborhoods" isn't an Ideal Client Profile. It's a starting point — and stopping there is costing you. In this episode of The Landscaping Growth Script, Katy Doss breaks down what an Ideal Client Profile actually is, why demographics alone aren't enough, and — most importantly — what to do with one once it exists. Because the real value of an ICP isn't building it. It's using it. You'll learn: Why two homeowners with...