Metrics, Measurement and Money - for indie podcasters and not-for-profits

Podcast: Podnews Weekly Review · James Cridland and Sam Sethi

Opublikowano: 2026-06-19

Send James and Sam a message or voicemail Losh Moodaley's article: https://podnews.net/article/beyond-the-cpm-podcast-advertising We test whether a 30-second threshold actually changes podcast stats, then pull apart why the definition of a “play” gets slippery once streaming, caching, and platform politics enter the mix. We also challenge the idea that better measurement automatically leads to better creator income, with practical advice for independents and nonprofits trying to build trust, outcomes, and sustainable revenue. • 30-second plays vs 60-second downloads and what hosting data shows • Why simplifying measurement helps but does no...