The 5 New Imperatives for B2B CMOs with Jon Miller & Sydney Sloan

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-06-19

In this special episode, Sydney Sloan and Jon Miller break down the most important findings for marketing leaders from The B2B CMO Project’s new research report. The findings in this report draw on recorded interviews with more than 50 B2B CMOs at companies including Zoom, Salesforce, Nutanix, Snowflake, PagerDuty, and Sprout Social. Their goal: give CMOs the clearest possible picture of what has stopped working, what the best leaders and operators are doing differently, and exactly what to do about it. Sydney and Jon cover why the old B2B marketing playbook is broken and the five im...