How Do You Get Your Product OFF the Shelf — Not Just Onto It?

Podcast: Scaling Your Healthy Food Product · Jacinta Kemboi

Opublikowano: 2026-06-19

You worked for months on your recipe. You got your labels designed. You landed the shelf space. And then… nothing moved. The store called. They're pulling your product. Here's the truth nobody tells food founders early enough: getting your product onto the shelf is not the goal. Getting it off the shelf is. And one of the most overlooked reasons products stop selling — or never get approved in the first place — comes down to something that sounds almost too technical to matter. Shelf life. In this episode, Jacinta breaks down what shelf life actual...