Getting Calls For Mortgage Advice From Google Ads - How Many Leads Can You Expect?

Podcast: Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services · Alex Curtis

Opublikowano: 2026-06-22

In this episode, explore the role of inbound calls in Google Ads campaigns for mortgage leads. He argues that businesses often overlook the power of immediate phone contact, treating it as an afterthought rather than a primary conversion channel. The discussion covers why these leads are unique, the importance of operational processes, and how to effectively track call performance. Key Takeaways The Urgency of Inbound Leads: When a user clicks to call directly from an ad, they have a clear intent: they want answers immediately. They are bypassing the standard web form journey because they are...