From Loyalty Data to Retail Media: Molly Hjelm’s Playbook for RedVest

Podcast: Retail Remix · Retail TouchPoints

Opublikowano: 2026-06-22

This episode is brought to you by National Retail Federation. Retail media has quickly become one of retail’s most important growth engines, but Ace Hardware is taking a different approach. One that’s built around local ownership, community relevance and real-world customer needs. In this episode of Retail Remix, Kate Robertson speaks with Molly Hjelm, CVP of RedVest Media, Ace Hardware’s retail media network, about launching a full-funnel RMN in just six months and what makes the co-op retailer uniquely positioned in the space. Molly shares how Ace is leveraging its networ...