Inside SuperZoo: Navigating North America's Largest Pet Retail Event with Mike Karsting

Podcast: Pet Business Disruptors · Clayton Payne

Opublikowano: 2026-06-22

In this episode, Clayton sits down with Mike Karsting, Senior Vice President at the World Pet Association (WPA), to dive deep into the world of SuperZoo. Mike shares the rich 76-year history of the event, explaining how it evolved from its humble beginnings in 1950 into the premier pet retail trade show in North America. KEY TAKEAWAYS A Mission-Driven Event: SuperZoo is organized by the World Pet Association (WPA), a not-for-profit organization. Strategic Scheduling: Hosting SuperZoo in Las Vegas in August isn't an accident. It is perfectly timed for the sweet spot of holiday se...