#386: Her Launch Flopped With Zero Sales. Now It's a Celebrity-Favorite, 8-Figure Brand. Jenny Lei, founder of Freja

Podcast: Behind Her Empire · Yasmin Nouri

Opublikowano: 2026-06-22

Jenny Lei is the founder of Freja, the cult-favorite vegan handbag brand that you've probably seen on Hailey Bieber, Sarah Jessica Parker, and all over your feed. But here's what you might not know. Jenny started Freja with no fashion background, no design experience, and no investors. She funded it herself with money she made from a dropshipping business she built after Googling "how to make money fast online" because she had to pay for her life living in NYC. She launched a work bag brand out of her New Jersey apartment in February 2020, weeks before...