TheBitCast

The video isn’t your real problem 🎬 Dustin Schultz

Podcast: Millennial Masters · with Daniel Ionescu

Opublikowano: 2026-06-22

Spending more on a video won't make your business easier to understand. That's the mistake Dustin Schultz sees all the time. Companies decide they need a better video, then jump straight into production before the message is clear enough to carry it. Dustin has spent 15 years building Union, a creative agency that helps businesses turn ideas into video that actually has a job to do. His view is useful because he is not precious about production for its own sake. A bigger budget can help when the goal is clear. It becomes expensive noise when...