Podcast: Zeno's Barby Siegel and Thomas Bunn on the CMO-CCO growth gap

Podcast: Earned First · Arun Sudhaman

Opublikowano: 2026-06-27

In the first our Cannes podcasts, Zeno global CEO Barby Siegel and chief client impact officer Thomas Bunn examine the firm's Clarity 2030 research, which studies CMO attitudes toward reputation, earned media, and AI discoverability. The duo discuss why marketing leaders acknowledge the value of reputation but struggle to embed it earlier in the growth process, or to fund the earned media strategies most likely to build it. The data points to another persistent structural problem: comms holds the broader stakeholder mandate, yet marketing claims more CEO influence on reputation and external positioning by a significant margin. Siegel...