Brand Stories from the Customer’s Point of View, with John Elbing, author of STORYBUILDING

Podcast: Your World of Creativity · Mark Stinson

Opublikowano: 2026-06-29

Welcome back to Your World of Creativity, where we travel the globe talking with creative professionals who turn ideas into impact. Today, we’re stamping our creative passport in Geneva, Switzerland to talk about the power of story — specifically, how organizations can transform their messaging when they stop talking about themselves and start seeing the world through the eyes of their customers. Our guest is John Elbing, business storytelling consultant, founder of Standpoint, and creator of the Storybuilding method. https://standpoint.ch https://linkedin.com/in/elbing John helps orga...