Avoid All-Caps Headlines, Says CRO Pro

Podcast: Ecommerce Conversations · Practical Ecommerce

Opublikowano: 2026-07-03

Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him. A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word. The result? Conversions increased by 25% Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, he focuses on "bottoms-up" testing, audience targeting, and marketing male products to women. For an edited and condensed transcript with embedded audio, see: https...