Weekly Beverage Alcohol Recap | July 03, 2026

Podcast: Beverage Business Briefing · Carlos DeOliveira

Opublikowano: 2026-07-03

## Market Overview - NIQ off-premise: total bev-alc dollars -3.6% YoY to $8.8B; volume -5.1% to 173.8M cases (4 wks ending 6/20) - Weekly bump +2.9% on World Cup, Juneteenth, early Father's Day - Wine -5.1%/-6.8%; Spirits -5.2%/-4.7%; Beer -3.7%/-4.5% - RTD cocktails the standout: spirits-based RTDs +28%/+28.5%; wine-based RTDs +7.3% - Top RTD growth brands: Cutwater (A-B, +124.5%), Surfside (Stateside, +57.5%), Sun Cruiser (Boston Beer, +101.8%) ## Beer - World Cup on-premise lift: national +5.5%, host markets +15.4%, Massachusetts +27.5%, NY/NJ +9.1% total/+18.5% on-premise, stadium concessions +21.7% - BeerBoard: host states +14.21% kegs/line, +12.07...