David Aaker: Brand Equity, Trust and Business Growth in the AI Era

Podcast: Diary of a CFO | Financial Strategies for Smart Business Growth · Ademola Isimeme Odewade, MBA, ACA, BSc. (Economics)

Opublikowano: 2026-07-02

Sponsored by BetterHelp. Start your growth journey with a therapist and get 10% off at https://betterhelp.com/kingdems What makes a brand trusted, remembered and chosen in the AI era? David Aaker explains brand equity, branding strategy, purpose-driven branding and how leaders build emotional connection in crowded markets. David Aaker is widely recognized as one of the most influential thinkers in modern branding. In this powerful conversation with Ademola Odewade on Diary Of A CFO, he explains why branding is not just a logo, campaign or slogan. It is a strategic business asset that shapes...