Contractors: 45% of Homeowners Are Finding You Through AI, Not Google

Podcast: The Deconstruction Podcast · Jobtable

Opublikowano: 2026-07-01

Homeowners are quietly changing how they find a contractor, and most companies haven't caught up. AI-first searches are converting at more than double the rate of a regular Google search, and if your business isn't set up to show up there, you're losing jobs to someone who is. This episode covers three things hitting contractors right now: the federal government's new $6 billion apprenticeship program and whether it will actually fix the shortage, why 62% of homeowners say they're more likely to move forward on a project when financing is offered, and the shift toward AI-first contractor searches, including...