The Art of Hospitality PR: Jessica Sneddon on Niching Down, the Boss You'd Want to Work For, and Why Specialising Is the Smartest Business Decision You'll Make

Podcast: Scale Her Up: Female business stories and expert tips for business growth and success · Brenda Hector

Opublikowano: 2026-07-07

In this episode of Scale HER Up, I'm joined by Jessica Sneddon, co-owner and co-founder of Soundbite PR — an Edinburgh-based PR agency that works exclusively in hospitality, food tourism and food and drink production. Jessica and her business partner Martha Bryce have built Soundbite from just the two of them into a team of nine, with around 30 clients across some of Scotland's most celebrated hotels, restaurants and producers. Their specialist approach has attracted clients including the Old Course Hotel and a host of independent restaurants, distilleries and food producers — and their staff retention is a quiet testament to t...