Are We Entering a New Age of Creativity with the Help of AI?

Podcast: Cold Call · HBR Presents / Brian Kenny

Opublikowano: 2026-07-07

In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would license The Atlantic’s content to train its models and respond to user queries, while The Atlantic would receive a fee, privileged access to OpenAI’s technology, and “premium” positioning within the tech giant. At the time, over 70 similar deals had been struck between publishers and AI companies. The Atlantic’s journalists, however, were incensed, concerned that partnering with OpenAI was “a devil’s bargain.” The New York Times had also just sued the tech giant for allegedly using 16 million pieces o...