#318 - Focus Groups Are X-Rays For Your Case

Podcast: The Litigation Psychology Podcast · Courtroom Sciences

Opublikowano: 2026-07-06

Bill Kanasky, Jr., Ph.D. compares focus groups in jury research to x-rays in medical evaluations. X-rays are fast, reliable, and inexpensive early tests to reveal critical, structural issues prior to more advanced testing like an MRI. Similarly, focus groups conducted early in a case can be executed quickly and inexpensively and can reveal core foundational issues and opportunities in your case prior to more advanced testing like a mock trial. Virtual focus groups are exploratory in nature and exploration is the first step in the scientific method. Once exploration is done and hidden vulnerabilities and juror comprehension issues...