Building Your AEO Strategy to Win the AI Citation with Amy Cook

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-07-08

Amy Cook is the Co-Founder & CMO of Fullcast, the Go-to-Market Cloud built for RevOps leaders by RevOps leaders. Over Amy’s career, she’s led multiple companies through successful acquisitions as a CMO at companies such as Simplus, PathologyWatch, and nClouds. Amy joins Jon Miller and Sydney Sloan to discuss why she ditched MQLs for pipeline-first metrics, turned radical transparency with her CRO into a trust-building strategy, and used AI tools to reposition her brand for the AI answer-engine era. Episode Takeaways Get as close to revenue as possible. Marketers should actively pursue owne...