369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything

Podcast: My Digital Farmer Podcast · Corinna Bench

Opublikowano: 2026-07-08

What is a lead actually worth to your farm business? Most farmers know how many email subscribers they have. Far fewer know what those subscribers are actually worth. And that can lead to some very bad marketing decisions. In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure the value of the people entering your world -- i.e. whether they came from a Facebook ad, a farmers market, a farm tour, a referral, or a lead magnet. You'll learn how to...