GET MORTGAGE LEADS USING CAPITAL LETTERS

Podcast: Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services · Alex Curtis

Opublikowano: 2026-07-07

In this episode, we dive into a recent landing page experiment where a single formatting change—switching the main H1 headline from sentence case to ALL CAPS resulted in a 59.82% increase in leads for a mortgage broker's website. We break down the test methodology, the results, and the psychological reasons why this simple, low-effort tweak outperformed the status quo. Key Talking Points The Experiment Setup: We ran an A/B test over 23 days with 216 visitors from Google Ads. The only variable changed was the H1 headline; every other element (form, photos, content) remained identical. The Results: Th...