Lightning in a Can: Liquid Death’s Killer Creative

Podcast: Frontier CMO Podcast by Think with Google · Presented by Think with Google

Opublikowano: 2026-07-09

What does it take to “win the internet for a day”? What happens when a billion-dollar beverage company throws out the traditional marketing playbook and rises to the top without a brand book, ad agencies or creative briefs? Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier joins Liquid Death’s Chief Media & Digital Commerce Officer Benoit Vatere for a refreshing conversation on the ‘method behind the madness’ of one of the most talked-about brands in marketing. From its outrageous creativity of “doing the unexpected” to its masterclass ability of turning awareness into sales, Benoi...