The Florida Perspective: Managing Operations With Fletcher Simmons

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-07-09

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by first-time guest and Blueberry Leadership Program class four fellow Fletcher Simmons. Simmons is a fourth-generation farmer from Archer, Florida. He’s currently the operations manager at Straughn Farms, one of the largest growers in the state. Over the past five years, he has helped the team at Straughn Farms adapt to the ever-evolving blueberry industry through innovations in the field and the packing house. He joins us to share his journey in the...