Weekly Beverage Alcohol Recap | July 10, 2026

Podcast: Beverage Business Briefing · Carlos DeOliveira

Opublikowano: 2026-07-10

**Category-Wide Trends** - Spirits overtook beer in U.S. alcohol revenue share for 2025 (42.4% vs. 41.8%) per DISCUS, even as beer still leads on volume - Wine fell below 300 million 9-liter cases for the first time in two decades - Off-premise total beverage alcohol dollars down ~3.1% for the four weeks ending June 27; wine hit hardest, club stores the only channel gaining - RTD/prepared cocktails remain the industry's standout growth pocket — spirits-based RTDs up 26-30% depending on source - Spirits volumes have declined four consecutive years (IWSR); Gallup pegs alcohol drinkers at...