The GTM Engineer Era

Podcast: RevOpsAF The Podcast · Matt Volm

Opublikowano: 2026-07-13

Building a world-class RevOps team with a lean budget isn't about doing more with less — it's about making the right trade-offs. Marisol Jordan breaks down how she thinks about hiring, the rise of the GTM engineer role, and why the fundamentals of business don't change even as AI rewrites everything else. Marisol Jordan, Senior Director of Revenue Operations at Cobalt, joins RevOps Co-op CEO Matthew Volm to talk through the hiring decisions every RevOps leader faces when resources are constrained. They cover the biggest mistake leaders make when staffing operations teams, what actually separates a GTM...