44. Proof 8: Why whisky's digital revolution starts in the warehouse

Podcast: The Spirits Business Podcast · The Spirits Business

Opublikowano: 2026-07-13

Since October 2025, Stuart Maxwell has been the chief operating officer at Proof 8, a technology company that strives to improve efficiency and transparency across the spirits industry. Our conversation for this podcast episode starts by gauging Stuart’s expertise on the current state of the spirits industry, particularly whisky, and what the first half of 2026 has been like for Proof 8. But the main focus of our discussion centres on the development of digital deeds, and the Warehousekeepers and Owners of Warehoused Goods Regulations (WOWGR) reform that came into effect last year. Technology is moving quickly across all industries, and spirits is...