79. Your Website Is a Movie Trailer (And Most Are Terrible)

Podcast: Marketing Therapy · Anna Walker

Opublikowano: 2026-07-14

Standing out as a therapist isn't about adding more credentials or stacking more adjectives onto your website. In this episode, Anna explores the difference between telling potential clients who you are and showing them what it's actually like to work with you. Through the metaphor of a movie trailer, she explains why memorable marketing creates a feeling—not just a list of facts. Using practical examples, Anna demonstrates how to transform generic website copy into language that helps clients recognize themselves, experience your approach, and feel confident reaching out. If you've ever struggled to make your personality or...