The New Marketing Scorecard: What to Track When AI is Picking Who Gets the Call

Podcast: Pest Control Marketing That Actually Works · Cube Creative Design

Opublikowano: 2026-07-14

Your organic traffic is down. Your rankings haven't moved much. The phone is quieter. What changed? AI search has rewritten the rules for how pest control buyers find you, and most of the metrics you've tracked since 2020 don't measure the things that actually matter now. In this episode, Adam Bennett and Elisabeth Pallante from Cube Creative Design break down the six categories of trust signals that decide whether ChatGPT, Gemini, and Perplexity recommend your business: Identity, Authority, Proof, Transparency, Structure, and Visibility. They explain why 90%+ of companies have hidden NAP inconsistencies, why 92-93% of pest control sites still hide...