The playbook behind Spotify's audiobook expansion

Podcast: The Business of Content with Simon Owens · Simon Owens

Opublikowano: 2026-07-14

My newsletter: https://simonowens.substack.com/ For years, the audiobook industry was defined by a single dominant player and a purchasing model that asked listeners to commit to an entire book before they knew whether they would enjoy it. Spotify is betting that there's a better way. By folding audiobooks into its subscription service and using the same discovery engine that powers its music and podcast recommendations, the company is trying to transform audiobooks from a niche product for avid readers into a mainstream entertainment format. Duncan Bruce, Spotify's director of audiobooks partnerships and licensing, h...