What Rich Women Secretly Buy

Podcast: Skin Talks · Boutique Skin Envie

Opublikowano: 2026-07-15

After 15 years and 900+ studies with over 30,000 affluent women, Malinda Sanna knows what luxury beauty buyers actually buy, not what brands think they buy. In this episode of Skin Talks, hosts Beate and Natascha sit down with the founder of Look Look, the market research firm behind private communities like the Beautyverse and Luxuryverse, with clients including Shiseido, Estée Lauder, LVMH, and Tiffany. Malinda pulls back the curtain on the psychology of luxury spending: why ingredients now beat logos and packaging, how word-of-mouth quietly overtook social media influencers, why legacy luxury houses a...