Ralph Lauren CEO Patrice Louvet on magic, logic, and saying no

Podcast: The CEO Signal · Semafor Podcasts

Opublikowano: 2026-07-16

Patrice Louvet says Ralph Lauren left about $1 billion in revenue on the table as it pulled back from places where, “frankly, we weren’t proud of being.” When he became CEO in 2017, the company had stretched its brand too far. His challenge was to restore the brand without compromising the creative “magic” that made Ralph Lauren distinctive. After nearly three decades at Procter & Gamble, Louvet came from a world of data, structure and business logic. At Ralph Lauren, he had to learn when the numbers should lead and when they should follow the magic. Defining the company as being i...