505 - Has Your Business Outgrown What You’re Known For?

Podcast: Podcast Answer Man · Cliff Ravenscraft

Opublikowano: 2026-07-17

What happens when your work has evolved, but the market still associates you with an earlier version of your professional identity? In this episode, I explore how to use the content you create to intentionally change what people know you for, especially when your current work is profitable enough to keep postponing the work you most want to become known for. This episode was inspired by a powerful question that someone brought to a hot seat in one of my mastermind groups. This entrepreneur already had a successful service-based business, plenty of client...