EP 17 | Your Camp Isn't Full (Even If You Think It Is)

Podcast: Grow Your Camp · Mark P. Fisher & Carl Lefever

Opublikowano: 2026-07-17

Most camps assume they need more marketing to grow. Mark Fisher argues many actually have a capacity problem hiding in plain sight. Before diving into the main conversation, Mark shares a practical camp marketing tip: share benefits, not just features. Instead of simply promoting climbing walls, zip lines, or beautiful facilities, camps should tell stories that demonstrate real transformation. Parents and retreat planners don't just want information, they want evidence that camp changes lives. By documenting one authentic story each week, camps can create more compelling marketing that connects emotionally with future guests. ...