Inside the 2026 Triple Whale Whalies: Moby 2, AI Search, and the Future of D2C Attribution

Podcast: Brand Building Podcast · Mark Milutin

Opublikowano: 2026-07-18

Most D2C brands think they know where their customers are coming from. They don't. I just got back from the 2026 Triple Whale Whaleys in LA and the biggest takeaway was this — if you're not using a single source of truth for attribution, you're making budget decisions based on lies. Google is overclaiming. Meta is overclaiming. And the brand is paying for it. In this episode I'm breaking down everything that came out of the Whaleys this year, including the official launch of MobyTwo — Triple Whal...