How Norwegian Air Went Viral for Losing, Should Airbnb and Ennismore Hook Up? and the Slow Death of Organic Discovery on Vrbo

Podcast: This Week in Hospitality · thisweekinhospitality

Opublikowano: 2026-07-17

This week, the squad breaks down Norwegian Air's World Cup Instagram stunt that cost next to nothing and generated more brand equity than campaigns with budgets a hundred times the size. Eivind Hammer Myhre, who leads comms and marketing at Norwegian, joins us live to walk through exactly how it happened — the 25-minute brainstorm, the one phone call to get sign-off, and what came after when the whole thing blew up overnight. Then we get into the Ennismore story. Skift's Rafat Ali floated a thought experiment this week that reads less like an op-ed and more like a...