Expertise Alone Doesn’t Get You Booked as a Speaker - Here's What Does

Podcast: Speaking Your Brand: Public Speaking Tips and Strategies · Carol Cox

Opublikowano: 2026-07-20

If people leave your talk thinking, “She really knows her stuff,” that feels good. But it doesn’t necessarily make you memorable, referable, or bookable. In this fourth and final episode of my Expert Trap series, I’m looking at three things you may be saying yes to (more content, neutrality, and the wrong room) and the identity questions underneath each one. I’ve done all three, and I still have to watch for them in my own presentations. You’ll hear why your audience doesn’t need everything you know, how a clear point of view...