TheBitCast

Jaclyn Johnson on Building, Losing, and Reclaiming Everything

Podcast: The Breadwinners Podcast · Alexis Contos

Opublikowano: 2026-07-21

Jaclyn Johnson built Create and Cultivate from a blog into a multi-million dollar company, sold it, watched it fall apart under new ownership, and bought it back. In this episode, Create and Cultivate founder Jaclyn Johnson breaks down what it actually costs to build a company: a $75 million acquisition deal that collapsed because of COVID, a private equity sale two years later, a stage zero breast cancer diagnosis, and a marriage that ended along the way. She explains how she negotiated her way back into ownership of the company she started in 2012, why she now runs Cherub to get...