Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling

Podcast: Audio Branding · Jodi Krangle

Opublikowano: 2026-07-22

“So the answer to why is that podcasts, whether they’re audio only or, nowadays, the vast majority are including video as well, provide a depth and a nuance and a detail of conversation that is almost impossible to get anywhere else. So, you know, we live in an age where people are scanning TikTok and brands are trying to catch your attention for three seconds. And they feel like that’s a triumph. If you’ve stopped scrolling for just three seconds and looked at their thing, it doesn’t really matter if you’ve clicked through. And so, in an ag...