Hooked by Nir Eyal - How Habit-Forming Products Are Designed - A Business Book Club Series

Podcast: 5 Minute Book Summaries - A Business Book Club Series · Thebusinessbookclub-5minutebooksummaries

Opublikowano: 2026-07-21

Hooked by Nir Eyal is a practical exploration of why some products and systems become habits — while others struggle to gain traction. Drawing on behavioural psychology, the book introduces the Hook Model: a four-step process involving triggers, action, variable reward, and investment. When repeated, this loop shifts behaviour from conscious choice to automatic habit. In this 5-minute book summary, we explore the core ideas of Hooked and apply them to modern work, leadership, and behaviour change. The episode examines how friction, reward, and design shape behaviour more effectively than motivation or instruction alone. It...